Personalized

I specialize in creating blog layouts for creative bloggers and entrepreneurs. I start every project with a questionnaire, and audit to help ensure your unique goals and vision are reflected in the final product.

Intentional

Every element of your website/blog is deliberate. From choosing your color palette to designing your website navigation, we’ll work together to create a purposeful identity that goes beyond an ordinary WordPress website.

Strategic

From the first contact to the launch. Together with your input and my expertise we can create a WordPress site that’s attractive and user-friendly.
Your online presence will be consistent and recognizable.

MY STORY

My own blog sparked my passion for WordPress designs. It has inspired me to start my volunteer design studio. Each project gives me the chance to create something beautiful and at the same time the opportunity translate peoples  stories and goals into tailored designs that reflect them..

Pay it forward

For just the costs made I will design, install and configure your website for you. The why is really simple. I want to give something back. I’m in a position to help people and I don’t need anything for the work. I just ask you to pay it forward! Not to me! To anyone, that’s how this works. Are you a photographer looking for a website? You could or already to provide free or discounted work time to time. If I design your website that’s the part when your good deeds come back to you.

Is it really free?

Yes! The things that have to be purchased though you’ll need to do through me or yourself but in your name.

To give you an example my website A Creative Mess is made using Bridge from Qode. The theme costs $59,- + tax. In order to keep it updated WPBakery Page Builder for WordPress and it is $46,- + tax.  Depending on your design choice you may need to purchase plugins e.g. Slider Revolution.

À la carte

If you are going to be using third party graphics or social media templates the licenses can be purchased on Creative Market. We can discuss this during the process. Not all of my demos make use of third party products… some do. You may need something designed for you or shopped. An example can be found in the Peonies & Blush demo. The peony clipart costs $6,- + tax,

LET’S GET STARTED

If you’ve found your way here that means you’ve already inquired about my services. 

First Steps

First you’ll receive a questionnaire where you’ll be asked to fill in what is applicable. Questions ranging from what are your goals, who are your competitors or what are some of your favorite websites, blogs and brands -why do you like them? What are things you absolutely don’t lie, and why. Are their colors, or styles you really like or really dislike? These will help me in getting started with the inspiration boards.

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Blog Review

Another thing we’ll do is a comprehensive blog review. Assuming you already have a blog we’ll go through your blogs content to determine whether it should be kept as-is, updated, or consolidated. It’s the online equivalent of a spring clean (that we’ll do before the launch!). You’ll eventually getting rid of anything and everything you won’t need and freshening up the place for your visitors—and Google. You may already have ideas and these will be kept in mind when making decisions for the next step.

Online Presence

I’ll review your social media presence from your Instagram to your Pinterest. Together with my findings and the answers you’ve provided in the questionnaire we can pinpoint your signature style.

Tip! We can pin together in a private board so you can give direct feedback. It could be I see a blog layout that might work for you but the colors and style are not at all for you. That makes the description of the pin extremely important.

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Branding

Once we’ve brainstormed the site map, layout, color and font palettes we can start working on a branding storyboard and create a list of elements you’ll need. E.g. logo, tagline, graphics, templates, print instructions, business card and other printed goods.

Font Palette

Depending on the font you use, typography can set the tone for your brand. Are you playful or sophisticated? Bold or minimalistic? Choose two or three fonts and use them consistently throughout your website, social media graphics and other branding materials. Creative Market has several beautiful modern fonts that you can purchase that everyone else isn’t using too.

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Content Strategy

Determine your primary topics and categories for your blog, website, and other content outlets. For your blog, you can choose one main topic and then break them into subtopics. Make sure you stay close to your niche and don’t worry about running out of things to talk about. Trust me, there are so many ways to generate new blog post ideas. You can feature testimonials from people who have used your service or products too.

Resources

We can search for the imagery, plan photo sessions and I can start developing the test site. In this phase the necessary licences will need to be purchased. E.g. theme, plugins, templates and graphics.

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Blog Post Graphic

We’ll create a template for your blog posts feature images, worksheets, freebies and Pinterest images. They’ll be set up using the proper dimensions for your website and social media platforms. If you are using the same template throughout, it will create consistency and make it easier for your brand to be identified as your brand.

Content

Once we’ve got the layout correct we’ll start filling in the pages. I can copy, paste and configure the pages but the content needs to come from you. This is something you can start as I’m developing the site.

I’ll create multiple home pages and we can play with them until the layout works for you. Also we will start updating old blog posts so that your site will have harmony.

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Countdown to Launch

Now that that step is done we’ll work our way through the entire website and social media platforms and start counting down to the launch!

The launch will be thought out and calculated so that your new website will be known to potential viewers –like-minded creatives like you!

WHAT TO EXPECT

project process + timeline

Strategy + Assessment

  • Comprehensive audit, focusing on brand needs, improvements, and goals
  • Correspondence to review goals and audit
  • Weekly check-ins

Logo Identity

  • Logo & monogram design, includes three initial concepts with five various logo marks
  • Two corresponding patterns/textures
  • Brand guideline brief detailing fonts, colors, patterns, and assets
  • Final art and project files (JPG, PNG, and PDF)

Brand Assets To Consider

Brand Assets To Consider Purchasing or Having Custom Designed

  • Media kit (for use with ex. Photoshop or Word)
  • Custom stationery (two-sided business card and notecard)
  • Blog post and social media graphics (Photoshop files)
  • Social media graphics including a profile image and backgrounds for Facebook, Twitter, and Youtube
  • Four launch graphics to be used on social media, email, and your blog
  • Printer suggestions for all print materials

Technical Set Up

I’ll help you with the tech. I’ll fully install WordPress and the needed plugins, themes and add-ons plus provide you with a .pdf and video tutorial on how to use your theme.

Domain Registration: Before you begin, you need to purchase a domain name (i.e. www.simplym.com). Your domain name and social media profiles should be the same, ideally. It’s tough though.

Web Hosting: Most hosting companies include a domain with the purchase of a hosting service. The advantage is your domain and hosting are both in the same place.

A host is the computer server where your website lives.

Blog Design & Development

  • Design including multiple page templates (home, landing page, blog posts, archive/search, and other relevant templates)
  • Full installation of theme and plugins
  • Custom Layout built from scratch (unless you have a pre-purchased theme that doesn’t allow this)
  • Easy-to-use features that allow you to curate sections of your design (based on your preferences)
  • Back-end features allowing you to make changes to your design without a developer
  • Easy-to-update content on different components of the theme
  • Interactive features including pop-ups, recipe plugin compatibility, travel maps, affiliate shops, and more
  • Development on a test server then uploaded to your site (no surprises, you’ll know exactly how your site will look when it launches)
  • Responsive design verified by the Google Mobile-Friendly Test
  • Site speed optimization
  • Email integration including a email templates and sign-up form
  • Video tutorial + and .pdf with documentation on how you can use specific features of your dashboard
  • Platform or domain transfer (if necessary)

Technical Set Up

Domain Registration: Before you begin, you need to purchase a domain name (i.e. www.simplym.com). Your domain name and social media profiles should be the same, ideally. It’s tough though.

Web Hosting: Most hosting companies include a domain with the purchase of a hosting service. The advantage is your domain and hosting are both in the same place.

A host is the computer server where your website lives.

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Brand Assets

Once you purchase a domain name and hosting, you will need to start creating the visual identity for your brand. Readers will identify you with your brand visuals. For beginning bloggers, I always recommend premade visual design solutions. Often bloggers have not completed the brand strategy and research that most business owners do. Thus, a premade design solution is the best approach for beta testing their idea.
Visual design elements and brand assets include your logo, business cards, media kit, and brand templates.

DEVELOPMENT

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Font Palette

Typography can set the tone for your brand. Choose two or three fonts and use them consistently throughout your branding.

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Brand Colors

Color has a deep effect on how you make your audience feel. Choose a color palette that plays to that emotion and supports the personality you want to portray. 

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Monogram & Logo

 You’ll receive a logo & matching Monogram. Take the time to consider how you want your logo. Worded or written out? E.g. Madison Ave vs Madison Avenue.

Custom Domain & Email

Get a custom domain and personalized email address. Owning your own domain looks professional, and with it you will immediately establish credibility for your business.

Brand Personality

Ensure your personal branding is a reflection of you. Give your brand a positive character and make sure it shines throughout your business. Don’t be afraid to word things, as you would actually say them, and crack jokes, use slag.

Social Media Presence

A social media presence is going to be an essential tool for your brand strategy. You’re social platforms are should look like a never-ending mood board of your business.

Professional Headshots

Use the same professional, clean photo as your profile image on all social media accounts. Include additional photos of yourself on your website to make yourself look more human, and not just text on a screen.

Writing Style

Developing your own writing style is a great way to establish your brand and attract people with similar styles. Do you use lots of emojis, icons, and color? Are you a storyteller? Do you include audio recordings, videos or lots of example photos?

Brand Language

This is how you communicate. Whether it’s playful and energetic, or sweet and polite remember to be yourself! Each voice is unique and everyone has their own way of portraying their own message.

Community

Engaging with your audience and building genuine relationships is so important for your brand. Take the time to respond to your comments on social media and blog posts.

Content Strategy

Determine your primary topics and categories for your blog, website, and other content outlets. For your blog, you can choose one main topic and then break them into subtopics.

Blog Post Graphic

Having a template for your blog posts feature images, worksheets, freebies and Pinterest images helps create consistency and makes it easier for your brand to be identified as your brand.

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